Tuesday, December 18, 2007

Email

 
Building a Business with Email
 
 
All you really have to do is to build a list.  Building a list, I have heard it said by the super powers that be in the internet marketing world, is the most significant way to build a stable and long lasting business on Google.  You simply gather a huge amount of emails from somewhere in cyber space, then pop out your latest and greatest widget, and you make huge amounts of money with no effort.  Ah, the quintessential catch phrase.  You may money with no effort.  I mean seriously, how hard can that be.  Just buy some high quality telephone surveyed leads from some leads brokers, pop those email addresses into an autoresponder, and within minutes, you have hungry prospects signing up for your stuff almost automatically.  This happens for you 24/7 with almost no effort.  Building a list is the way to build a business online?  Email marketing is the way to achieve financial independence?  Have you heard this term before?  You can make money at home stuffing envelopes.  That statement makes just as much sense as trying to build a business using email.  Let's get to the bare bones facts today concerning email, and email delivery issues and the word called
spam.
 
 
Spam
 
 
Let's take a look at the word spam.  Maybe this will clear up some misconceptions that you may have concerning the use of unsolicited emails.  This comes to us from the online encyclopedia known as Wikipedia.  "E-mail spam, also known as bulk e-mail or junk e-mail is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. A common synonym for spam is unsolicited bulk e-mail (UBE). Definitions of spam usually include the aspects that email is unsolicited and sent in bulk.UCE refers specifically to unsolicited commercial e-mail"  The word unsolicited simply means that people do not want you to advertise your stuff without them asking for it.  In other words, they are not opted into your list.  Further clarification concerning spam emails follows here."
 

From the beginning of the Internet, sending of junk e-mail has been prohibited, enforced by many ISPs' Terms of Service/Acceptable Use Policy (ToS/AUP) and peer pressure. Even with a thousand users, using junk e-mail for advertising is not tenable, and with a million users it is not only impractical, but also expensive, costing US businesses on the order of $10 billion per year in 2003.

 

As the Internet has grown, ISPs and the public have turned to government for relief. This relief has failed to materialize, particularly in the U.S. where tough state laws were superseded by a permissive federal law, the CAN-SPAM Act of 2003. Some other countries have passed laws against spam, notably Australia and all the countries of the European Union.

 

As the recipient directly bears the cost of delivery, storage, and processing, one could regard spam as the electronic equivalent of "postage-due" junk mail. Due to the low cost of sending unsolicited e-mail and the potential profit entailed, some believe that only the strict enforcement of such laws would stop junk e-mail. "Today, much of the spam volume is sent by career criminals and malicious hackers who won't stop until they're all rounded up and put in jail."  Ok, are you beginning to get the picture here Mr. or Ms. Marketer?  Spam email is not only invasive to you and the people around you, it is also illegal.  Now, I don't know about you, but my business is not worth hefty fines or imprisonment, just for sending out my latest widget to the world!  The lesson to be learned here as well is the fact that MOST of email is never even delivered.  Yes, they are blocking your email folks.  All of the major web servers do this.  They are looking out for your best interest here, right?  If that is the case, why cannot I get a business email to an seo client, but the spammers can get their crap through to me?  Chew on that little statement for just a moment, and the email situation will be clarified for you.

 

If you are sending out unverified emails to people to advertise your goods and services, then you are spamming.  You must first, send out an email to see if that person WANTS to receive your information.  If they are interested, they click on the link, and they have opted into your system.  If they do not want the email, they ignore it, and go away.  The whole art of verification is the secret that a vast majority of marketers today miss.  Verification is the only way to achieve any success in the world of internet marketing.  Any company that allows you to upload emails and send them out, is condoning spamming.  There is simply no way around that fact.  If you use these systems, you are asking for trouble.

 

How many spam emails did you receive today in your inbox?  I know that on any given day, I literally receive thousands and thousands of unsolicited emails from penis enlargement, breast enlargement, stop smoking for your health, lose weight, pre launch, post launch, latest and greatest and all the other tremendous amounts of bullshit that is regularly seen on the digital highway.  Let me ask you a question here.  How many times have you actually fallen for some program, scheme, scam or assorted other systems out there, by answering an unsolicited email?   How many times have you received an email from what looked like PayPal, to login to your account by clicking here?  How many times have you provided your private information to some digital pervert on the net, in hopes of making huge money with NO effort?  You get my point.  If you are trying to conduct your online business either by advertising your stuff to people using email, or by answering unsolicited spam emails, then you my friend, are a moron.

 

The internet on Google is absolutely jam packed full of criminals.  They are trying to steal your information, steal your money, steal your credit card numbers and generally wreak havoc on gullible, misinformed people.  NEVER answer an email that is loaded with this type of crap.  How do you tell if its crap or not?  Do NOT answer any of them unless you actually know the person or company that is sending these emails out.  If someone is trying to contact you, tell them to pickup the phone and call you.  Here, you must be careful as well.  NEVER give out any of your personal information on the phone to ANYONE!  You have no way of telling if they are real, or simply another scam artist who has found a way to lift your life away from you.

 

The bottom line here my reader is the fact that the internet is a great source of information and businesses to become associated with.  If you think that you are going to build an online business using emails, then you my friend, are an absolutely nephritic moron.  I mean when you think about trying to make money and you do nothing but send out emails to people that do NOT want to receive them, and that would be everyone, then you do qualify for the dumbass award of the century.  If you mentality is such that you think you are doing something great to build your business by buying email lists, uploading those lists to autoresponders, and then hungry shoppers are going to buy your stuff, you definitely are NOT the sharpest crayon in the box.

 

The whole key to building sustainable businesses on Google is built on four means.  You write articles to post in webpages, you write press releases, you write ezine articles and you post consistently to blogs and forums.  This is the legitimate and quality way to approach your online business.  Nothing else will ever hope to work for you unless you become educated in the way that they internet actually works.  Its time to wake up to the fact that the information highway is full of people that are looking to get something for nothing.  You may just be one of those people if you have not decided to become serious about internet marketing.  You have all sorts of possibilities online, but you must make the conscious decision to become aware of the actual business building process to ever hope to make any money at all.

 

The money is in the list, huh?  Hey Mr. Super-Networker, I have a statement for you that appropriately describes my sentiments for you.  BITE ME!  Learn how to market effectively using proven Google Tools for Webmasters.  Its all there.  Maybe even you can become an effective, and credible, individual who does make money online.  Attempting to build your business with email is the totally wrong approach.  The journey will continue with my articles concerning internet marketing.  The hows and whys of people not being successful will be discussed in further detail.  Pay attention, you may learn a thing or two along the way.  Like what you read here?  Hey, send me an email!

 

Butch Hamilton-SEO Master-MOM, Predator and Jaguar Marketing Director
806-874-3314
806-205-0648
fax 806-874-0036

free@veretekk.com

http://superior-seo-services.com

http://ask-butchhamilton.com

http://phaseivmarketinggroup.com

http://butchhamilton.linkscout.com


http://butchhamilton.org 

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