Sunday, June 22, 2008

Multi-Level Marketing (MLM Marketing)

Multi-level marketing (MLM), also known as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.
 
Independent unsalaried salespeople of multi-level marketing referred to as distributors (associates, independent business owners, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are rewarded a commission relative to the volume of product sold through each of their independent businesses (organizations). Independent distributors develop their organization by either building an active customer base, who buy direct from the parent company and / or by recruiting a downline of independent distributors who also build a customer base, expanding the overall organization. Additionally, distributors can also earn a profit by retailing products which they purchased from the parent company at wholesale price.
 
Click here to view a list of the 1000 most popular MLM companies operating today.  Within this list, you will see the major and minor players of MLM and you will begin to understand that this industry is far reaching across this entire planet.  MLM companies drive a huge portion of the revenue in the business world. 
 
The majority of MLM companies operate in much the same fashion.  In other words, you cannot buy their products or sevices directly from the company.  You must approach your buying from a distributor standpoint.  Almost all the MLM companies in operation across the globe operate in this fashion.  You cannot buy their goods, unless from obscure mom and pop type stores, anywhere else except through the network marketers who are promoting the business.
 
You can look at MLM from several different angles.  Most of the products have a validity.  Even though they are approached in a somewhat hype fashion, through the media, Internet advertising, websites and other ways of communication, their message is clear.  The MLM companies as a general rule are not using any out of pocket money to support their business.  This is where the network marketer, or distributor enters into the picture.  Imagine having your own MLM company where people actually paid you to join your business.  When you look at the MLM industry from this view, you begin to question if that business is right for you.
 
Do you want to be the sole provider for the MLM company's advertising?  In all actuality, you, and thousands of others wanting to start their own business are paying the price for the company to remain in operation.  Is that not like you going and actually paying someone to work for them?  Should this not be the other way around?  I have worked in many jobs in my life, but other than network marketing, I NEVER paid to be an employee of the company.  This is precisely part of the problem with MLM network marketing companies.  You are buying your job, in order to secure money to build your future.  I must say that this can be a double edged sword and the unwary consumers of Google are being sucked dry from their hard earned money on a daily basis, because of their haste to join one company after another in search of the one that will actually work.
 
I have done precisely this same thing over the years.  I have gone to work in building what I thought would be a great business, only to find precisely the problems listed above.  I put in the time, I made the cold phone calls.  I talked with many friends and family.  I held teleconferencing phone sessions with hundreds of people telling them of the wonder advantages of being associated with this fine MLM company.  At the end of the month, they paid me almost nothing for my effort, and I was out my time, resources and tremendous amounts of money, just to help those MLM companies to further their cause.
 
When I decided to move away from that type of business, and cut my own path on Google, I broke free from the stinking thinking of MLM marketing.  I will be the first to tell you directly that I do NOT like the MLM industry as a whole.  They convince people to join their business under the guise that you are becoming a business owner, but in reality, you are paying through the nose to help the owners of the network marketing company to pursue their own greedy path online.
 
You must ask yourself some very tough questions before joining any MLM network marketing company on Google.
 
1.  Have you viewed the policies and procedures of that company before you blindly click the I Submit button to be charged for their services.
 
2.  Have you, or are you, able to talk directly with the company, or perhaps even the owner, to ask them some direct questions about this business?
 
3.  Do you blindly join one MLM business after another, thinking that this is the time, this is the pre-launch, this is that special business that will hold all the keys to your financial freedom?
 
4.  Are you really gullible enough to listen to that so-called powerful upline sponsor?
 
5.  Will you really believe that MLM super-networker when he or she tells you that they are making thousands and thousands of dollars each and every week, with little or no effort?
 
6.  Are you prepared to spend your hard earned money on every new product or service coming into the MLM industry, with the hopes and prayers of making substantial money back on that investment?
 
7.  Are you weary from the struggle of trying to promote your business online, with little or no success?
 
8.  Have you been given the best (or so they tell you) and most appealing website ever designed, to convince people that your powerful business is like no other in existence?
 
9.  Have you been told to gather just 10 people together on a conference call, and your guru marketing legend upline sponsor will close the sale for you?
 
10.  Are you really willing to believe all the hype, lies, claims and all the other bs that goes with the MLM network marketing business, in hopes of building some type of better life for you and your family?
 
11.  Do you really want to continue buying leads?  Have you simply had it with leads brokers and all their promises about the finest fresh prospecting never before been used leads?
 
These are questions to be asked if you are considering joining an MLM network marketing company.  Most will not do their homeword before they join a business.  They simply go blindly into that good night with stars in their eyes, and massive money on their minds.  They probably already have a garage or closet full of all types of lotions, potions, gas pills, weight loss products, super jungle juices, vitamins, antioxidant cures and all other types of products that promised rich rewards, but in all actuality, produced nothing but more stuff to store, or to throw away.
 
If you are tired of the same old, same old, why don't you decide right here and now, that you are no longer going to join something, just because your neighbor thinks its the thing to do for your future.  Why don't you build a substantial business the right way with professionals that will teach, train and mentor you, with all the necessary elements that you need to have some success with a home business on Google?  Why don't you choose to never buy leads, never make phone calls, never convince or sell anyone anything ever again?
 
 
We don't buy leads, we buy customers.
 
 
 
 

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