Thursday, June 26, 2008

Buy Customers Not Leads

Buy Customers Not Leads

You build the power to accomplish your goals when you educate
yourself. This power comes from knowing how to do something. Power is
the product of understanding. The most successful people in life are
the one's with the best information. People with power are people who
know how to get things done. Knowing how to do something is sometimes
virtually the same as having done it. Knowledge will come to you by
having your eyes and mind always open. There is no knowledge that is
not power. Source Your Daily Motivation -Max Steingart

I came across the above quote from Max Steingart and thought it was
applicable to the article today. I don't necessarily agree that all
knowledge is power because there's also the wrong kind of information
that will hold you back or steer you in the wrong way. In my quest to
continue researching quality companies that have established
themselves as stable and viable, I came across a company called Matol
many years ago from a good friend.

They have actually been around for more than 2 decades and are firmly
entrenched as a solid MLM company and business opportunity. If you are
looking around for stability, then check out Matol. Here's some
background information on them. Source: Matol.com

It all started by J.F. Bolduc and Karl Jurak who founded Matol in
1984
Matol's Corporate Mission: Impact World Health
They are now available in over 14 countries
Matol has accumulated sales of over $3.7 billion since starting
Matol has paid over $800 MILLION DOLLARS in commissions
Member of the Direct Sellers Association and Better Business Bureau
They have Distribution centers in Arizona, Virginia & Montreal
Support & friendly Customer Service Personal Growth
Matol has exclusive & proprietary nutritional supplements
An in-house Health & Nutrition Board

They have a wide range of products, including Matol Km, their original
flagship product. Matol Km still remains their number 1 product. Other
products include the new Matol Diet, Matol's Fibresonic, MegaVitamins,
Optimum Omega-3, Matol Calcium & Magnesium (Liquid), Matol Catechin
Drink, Biomune Code 22 (immune support product), Matol EnzyDigest, and
Matol Probiotics 24B.

They have other's, but I just wanted to give you a perspective they
have products to meet everyone's needs. If you want quality products,
go to their website or call their friendly customer service to set up
an account and order.

This leads us into building a home based business to develop a
residual income. As you can tell, Matol is a quality company, stable
and will be around for the long term if you choose them to partner up
with. In today's home business environment, it's important that you
set out a strategy to build a successful business. There are many ways
to develop a residual income. Has it been suggested you make the
dreaded list, call family and friends and buy some Matol leads.
Speaking of Matol leads, do you know the dark side of the lead
generation business?

After personal experience of spending and wasting over $2000 in just
one year of buying leads, including <b>Matol leads</b>, it was all
based on hype and lies. The lead brokers will have you believe their
Matol leads are fresh and responsive, when in all actuality, its just
smoke and mirrors. Seriously, your Matol leads are actually re-sold to
several other home business people, but for other companies like Xango
or Melaleuca.

How else could the lead broker business become a billion dollar plus a
year industry without re-selling leads. The simple answer is they
couldn't do it unless they re-sold all those leads. Not only do they
re-sell your Matol leads to several other business people, they
actually re-sell your Matol leads to several other lead generation
companies. That's why, when you call those so called highly responsive
prospects and you get the cold treatment, understand those prospects
have already had a few calls from other Networkers.

Getting back to the introductory paragraph, yes knowledge is power. In
the case of purchasing leads, it became very powerful once I learned
the insider secrets to the industry and stopped wasting my money.
After spending several more years searching for the ideal businesses,
I came across one that caught my attention because of their business
model.

There was actually a company that would spend the millions to acquire
thousands of customers per month from traditional forms of
advertising, including TV, radio, magazines and internet advertising.
Once the customer was brought into the company only because of the
value of the products, they then offered to sell you those customers.
These are not leads, but actual paying customers. Every time they re-
order, you get a commission.

I was completely surprised as I never heard of the concept of Buying
Customers and being able to build a long term and stable residual
income with that type of business model. Furthermore, when Tom
Prendergast explained his vision of Its Good Business and utilizing a
business model of delegation, I knew I had found the right team. The
Its Good Business model has never been done in this fashion and we are
all working in various duties to build one large team.

Buy Customer's - Not Leads

http://itsgoodbusiness.net

Darrell Lischka - Business Coach
623.242.2363
Skype darrell.lischka
 

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